October 14-16, 2020

St. Louis Union Station Hotel
St. Louis, MO

Conference: October 14-16, 2020
Exhibit Hall: October 15-16, 2020

The Club Industry Show is the leading conference for fitness professionals. We are now accepting proposals for the 2020 conference, which is October 14-16, 2020, at the St. Louis Union Station Hotel, St. Loius.

Submission DEADLINE: Jan. 6 2020

We are currently seeking proposals from expert speakers who can present sessions in an engaging and knowledgeable manner on the latest trends, emerging topics and valuable business practices to fitness industry professionals. We welcome experts from commercial clubs, non-profits, universities, hospital/wellness centers and other types of facilities to submit session topics that target trainers, group exercise instructors, middle management and executive-level management and owners.

What We're Looking For:

We're looking for new, innovative perspectives and solutions that reflect the evolving nature of our industry. Speakers are required to offer three take-aways for the attendees.

Presentations should share:

  • Emerging Trends
  • Innovations Transforming Our Business
  • Latest Best Practices for Operations
  • How New Technologies Are Transforming Our Industry

Please Note: Presenters are prohibited from self-promotion and promotion of their company. Presenter may not hand out marketing materials or product samples to the audience and cannot sell products or services onsite. The most common complaint we receive from attendees is when presenters pitch themselves or their services during an education session.

Presentation Requirements:

Submissions will be evaluated on:

  • the speaker's expertise;
  • the quality and appropriateness of subject matter; and
  • originality of presentation (preference going to sessions not presented elsewhere).

Submissions should:

  • include the key points that will be addressed in the presentation;
  • include a brief list of what attendees will learn;
  • be clear and concise; and
  • be no more than 1000 characters.

The Club Industry Show has a reputation for high-quality education and instruction. All presentations must be education driven and brand neutral. Selling a product or service in a conference session is prohibited.

By submitting a presentation, you agree to work in conjunction with the Club Industry Show conference team in regards to the presentation's:

  • title
  • description
  • track
  • content

The purpose of this partnership is to ensure that the presentation aligns with the overarching Club Industry Show conference content strategy.

Attention Vendors: Submissions from vendors will be considered Hosted Education Sessions (HES). Please submit your presentation as a Hosted Education Session. Vendors who submit under other tracks will be moved into the HES category.

Who Is Considered a Vendor?

Vendors are anyone who works for a manufacturer, software company, certifying agency or other company that offers a product, service, program or system for health club operators. Consultants who don’t sell a system, program or product are not considered vendors.

Presentations are 60 minutes each. Session titles and descriptions are subject to change in collaboration with the Club Industry Show conference team.


Our primary audience consists of fitness professionals in all job functions including but not exclusive to club owners/operators, fitness facility executives, general managers, sales managers, personal trainers/group exercise instructors at commercial clubs, studios, YMCAs, Kroc Centers, JCCs, parks & rec facilities, hospital wellness centers, university rec centers and military fitness centers. This audience seeks educational content that is compelling, timely, relevant, unbiased and interesting.

Session Topic Areas:

  • Leadership & Management:
    Sessions in the Leadership and Management track focus on how staff and management are adapting their operations to trends related to sales, marketing, retention, managing by the numbers, cost savings, staffing and facilities. (Note: Most of these sessions are developed by the track chair
  • Sales & Marketing:
    The Sales & Marketing track will help fitness staff members who are overwhelmed about how to create a brand message and market that message (via social, media, direct mail, and new mediums) to the right segments so they can generate the right leads that translate to sales. The topics should offer insights and real-world applications for, marketing staff, sales staff, directors, managers and trainers for how to increase lead generation, membership sales and non-dues revenue sales for fitness facilities of all types.
  • Personal Training:
    The personal training sessions focus on the business and personal development of trainers and creating better departments.
  • Programming:
    The Programming track offers sessions on creating the best programming possible for the membership base at each club including how to determine which type of programming “speaks” to membership needs and how to create year-round programming that keeps members and staff excited.
  • Retention:
    Retention track sessions focus on ways to increase retention, including improving customer service, creating rewards programs, developing better member integration programs, building relationships and learning how to measure retention rates.
  • Technology & Trends:
    The Technology & Trends track offers insights into the tech and trends that are affecting the fitness industry, how health club operators can adapt to each, and what the trends mean for the future of the fitness industry.
  • Wellness & Healthcare:
    The Health Care Collaboration track offers sessions for commercial club operators and hospital wellness center operators who want to move onto the next phase of their wellness and health care focus. The track will also share best practices and considerations for operators just starting to dip into this market. (Note: Most of these sessions are developed by the track chair.)

Benefits of Speaking at the Club Industry Show

  • Complimentary registration to attend all conference sessions and the exhibit hall
  • Recognition among your colleagues and visibility on promotional materials
  • Networking opportunities with attendees and exhibitors from every sector of the industry

Speaker Responsibilities

  • Speakers must agree to submit their contracts, bios, photos, videos and presentations by the agreed-upon deadlines.
  • Speakers must agree to help promote their session and the Club Industry Show through emails, videos, social media and/or other avenues.

Submission Guidelines:

Please include your complete contact information as well as a brief biography of the presenter (if you are submitting for the presenter).

All presenters must be listed in the proposal. No presenters may be added after the presentation is accepted.

When submitting your proposal, keep in mind the following:

  1. TOPIC AREA: Which topic area listed above does this fall under?
    • Name(s) of speaker(s)
    • Speaker(s) title(s)
    • Company/Affiliation
    • Address
    • E-mail
    • Proposed Session Title (please keep these short and catchy, 75 character or less)
    • Session Description (short 1000 character summary for website including 3 bullet point take-aways)
    • Name of submitter (if different from speaker)
    • Where speaker has presented previously
  3. MAXIMUM LENGTH: 1000 character

Submit Proposal