Over the past few decades, Personal Training has grown to be the #1 internal revenue generator in the fitness industry. This same fitness industry has accepted the majority of certifications without much thought about the vast discrepancy in qualifications among various certifying bodies. In many cases, if a job applicant holds the same certification as the fitness director, it is accepted. In other club groups, acceptance of a particular certification is based on traditional certifications “self-regulation” and propaganda.
Some highly professional fitness facilities have done their homework. They pay attention to the numbers, and these businesses know that a true education-based certification like W.I.T.S., with complete NCCA Accredited comprehensive testing in written knowledge and practical skills, will produce long-term success. The W.I.T.S. direction has always been to align our standards with health occupations like EMT. A true educational approach with research-based testing and internship requirements provides a qualified pool of job applicants from which employers can select the best of the best!
In today’s market, it is very hard to find qualified talent to meet clients’ needs and ensure a steady flow of revenue from personal training. The low bar that has been set and accepted has created a monster that, after 30 years, has undermined the industry and sidelined personal training as a legitimate and sustainable career path. Taking the easy way has led to the sad and desperate approach of hiring as many Personal Trainers as possible and then throwing them into the mix to see what sticks. Fitness employers themselves have created a vicious cycle of rapid turnover and low revenues.
Knowledge Without Skills Won’t Cut It
Today’s certification associations (ACE, NASM, NFPT, NSCA and others) still only require a written exam qualification for certification, to work in a hands-on industry. Imagine visiting a dentist who has never used a pressurized drill, but only learned the theory and science of dentistry. Mothers, fathers, sons and daughters trust these book-smart “certified” trainers, even though many have no practical experience. W.I.T.S. established a format for hands-on practical labs at universities to learn the trade and then creating a standalone infrastructure to test individual skills. W.I.T.S. is pre-approved for college credits towards a degree in over 1500 colleges and universities. That is a standard!
The biggest side issue is that the public at large does not know who is really working with them. The liability is staggering for everyone. Is a trainer with no practical experience qualified to provide a safe and effective science-based workout? Failure to address this side of the coin has created a cataclysmic cycle of job training and turnover for fitness Human Resources departments all over North America. Both mom-and-pops and big box chains are in constant hiring mode.
Imagine a chain of clubs hiring 4,000 trainers in a year and then having to rehire another 3,000 personal trainers again the following year. Why? The trainers that were hired from certification mills with written-test-only requirements were not fully qualified, and this has created an endless turnover cycle. These shortcuts have created a loop of issues that repeats itself, to the detriment of the entire club industry. The Band-Aid standards approach on the part of certification mills is very costly for overall business operations. Desperation leads to bad decision-making by clubs, scrambling to fill vacated positions.
Check out the chart to see where you stand with your certification club standards. Real standards for your clients will equate to long-term business success. W.I.T.S. does this alone, but it needs to be completed the right way. W.I.T.S. Personal Trainers and Group Fitness Instructors are internationally recognized, but that is secondary to the fact that our graduates are ready from day one to perform on the job. Unfortunately, other certification groups are taking a short cut, which cheapens our profession as a whole.
Apples to Apples, Nope!
A W.I.T.S. Personal Trainer is the diamond in the rough that you have been looking for each year as a business. The W.I.T.S. trainer has accomplished 3 times more in core knowledge, hands on training, 2 exams and internship qualifiers to master the job specifications. Bottom line is W.I.T.S. trainers perform! What is that old saying in business? Doing the same thing and expecting a different result is what? Contact Devon Lewis [email protected] (888-330-9487) for a college site and or graduate near you. Visit us at Club Industry at our Booth 511. Your business winning solution for success is right here, right now.