Mark brings his knowledge from more than 25 years of experience in marketing research and consumer insights to the fitness industry as co-founder of his company, ClubIntel. His research career within the club and hospitality industry was launched at ClubCorp USA, which is comprised of an elite collection of private golf, country, business, sports and alumni clubs. His career spanned the course of 17 years as VP of Research at ClubCorp where he travelled the world conducting research learning the club business from the perspective of both Members and club operators. In addition to the club business, he led global consumer insights teams and research strategies for industry-leading restaurant brands such as Applebee’s, Chili’s, Maggiano’s, On The Border, Romano’s Macaroni Grill and Corner Bakery. Outside of the hospitality industry, Mark led the consumer insights in the technology space at match.com. He also owns a boutique research business, Retention Measurement Solutions, where he works closely with various marketing agencies as a brand and marketing research consultant. He is a guest lecturer at national conferences and frequent panelist on a series of webinars.