ProfilePamela Kufahl joined Club Industry in 2002 and became editor-in-chief in 2004. She moved into the position of director of content and engagement in 2014 when the brand went completely digital. At that time, she also took on conference responsibilities for the brand's annual Club Industry Show. In 2018, she began overseeing the development of in-depth reports on hot topics in the fitness industry, including one on technology in the fitness industry. She continues to report and write for the brand. She was a finalist for two Jesse H. Neal Awards and has won several regional American Society of Business Publication Editors (ASBPE) writing awards, one national ASBPE award and a gold Eddie award from FOLIO.