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October 9-11, 2019

Hilton Chicago

Conference: October 9-11, 2019
Exhibit Hall: October 10-11, 2019

Michelle Blakely

Founder & Owner
See Jake and Jane Train


As founder of See Jake and Jane Train, Michelle Blakely cures the business headaches of studios and independent trainers. She knows how—because she’s been there. For more than 12 years, Blakely developed and perfected game-changing solutions and products at her own training company, Blakely FIT. During that time, she was more than a highly esteemed trainer, twice named the city’s best by the Chicago Reader. She also became a small-business specialist, increasing Blakely FIT’s revenue during its last four fiscal years by 50 percent. See Jake and Jane Train’s online course and coaching increases personal training revenue by 18 to 41 percent and holds a ROI of 35 days after completion.

See Jake and Jane Train was recently selected into VentureSHOT’s coveted 12-month Strategic Growth Program, gaining access to capital, mentors and technological resources. Along the way, Blakely has broadened her sphere of influence as a nationally recognized fitness industry expert. She pens columns for respected trade magazines such as PFP and Club Industry, speaks at training groups such as the NSCA, and gets tapped as a go-to source by media outlets such as Good Housekeeping, Prevention, Reader’s Digest and