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October 9-11, 2019

Hilton Chicago

Conference: October 9-11, 2019
Exhibit Hall: October 10-11, 2019

Wednesday, October 09
9:00 AM - 10:00 AM
  • Room:   Salon A4
  • Session Number:   C01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
In this presentation, the audience can expect to learn: An in-depth explanation of the trending diets from a nutritional perspective, covering macro and micronutrients, with information supported by some clinical studies: Paleo Keto Plant-based Flexitarian and more How to tailor nutritional guidance for clients within one’s scope of practice  Tailoring your clients' programming based on their diet
Speaker
Susan Hewlings, PhD, RD

Director of Scientific Affairs
Nutrasource
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
In the world of unlimited content, how do you get attention? You must create content that matter to your consumer. There are five ways to do this effectively. During this presentation I will share with you the five ways and show tactical examples to bolster your marketing messages.
Speaker
Hannah Stael von Holstein

Vice President of Sales and Marketing
Discover Strength
Speaker

Session details

The way you build relationships with doctors, physicians, nurses, and other medical professionals plays an important role in a program's curriculum and overall success. The presentation will focus on looking at the Medical University of South Carolina (MUSC) Wellness Center's successful experience collaborating with the hospital and university's clinical departments...
Speakers
Tatiana Baier, PhD

Program Director
Medical University of South Carolina Wellness Center
Speaker

Janis Newton

Director
Medical University of South Carolina Wellness Center
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
In order to be a successful fitness professional, it truly takes time management and balance to maximize your effectiveness. This session will discuss the key habits and behaviors that have been proven to help fitness professionals take their career to the next level.
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
Fitness centers often struggle to sell only one-on-one services, which is not affordable for most members. I will define small group personal training and team training, and demonstrate how to offer it, present it and sell it.
Speaker
Jason Linse

Fitness Business Coach
TAZ Training
Speaker

Session details

Understand behavior change and motivation principles Use these principles to help your health club members Learn ten ideas to embed behavior change into your club Discover how to create the behavior shift within your staff Have fun!
Speakers
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Jason Reinhardt

Owner / Founder
Go M.A.D. Fitness
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
If a company has both a clear strategy and a system for execution, it can accomplish anything.  This presentation will guide attendees through the core tenants of the strategic process and make a compelling business case that in order to compete successfully over the long haul, health clubs need both...
Speaker
Mr  Luke Carlson

CEO
Discover Strength
Speaker

Session details


Wednesday, October 09
10:30 AM - 11:30 AM
  • Room:   Lake Erie
  • Session Number:   E02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
Learn effective strategies to building a successful team of trainers from “Boston’s Best in Personal Training” fitness leaders. Obtain tried and true strategies to cultivate a team that will have the skills needed to manage their business and drive revenue. 1. Recruiting – Finding the right candidates 2. Onboarding/Training- Proper onboarding and training is the key...
Speaker
Kristyn Fales

Director of Personal Training
Healthworks & Republic Fitness
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
“$10 per month gym” is one of the most searched terms on the Internet, but most people want more than what HVLP clubs offer. Many millennials spend $500 per month on a gym. If you aren’t an HVLP club, you need to spend money upfront on digital marketing to get...
Speaker
David Steel

CEO
Sneeze.it
Speaker

Session details

Leland Kaiser, a noted healthcare futurist, observed, “Everything great that has ever been built was first created in the imagination of the builder.” When translated, it means the leadership of a club needs to employ marketing tactics and operational strategies that will clearly make their club different and the user...
Speaker
Daniel Lynch

President, VisionBridge
Chairman of the Examiner Sub-Committee for the MFA Certification Committee.
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
This session will cover the benefits of creating a community to engage members and boost member retention. The focus will be on planning and executing events successfully. Event planning and tracking sheets will be shared as a tool for organizing and debriefing event success. If you have ever wondered how...
Speaker
Sandy Wiedmeyer

RecPlex-Pleasant PrairieFitness Manager
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
Traditional marketing methods aren’t yielding the results they once did.  Facebook can be a simple, yet cost-effective marketing tool. Although most of us know the importance of social media, few of us have the time to develop effective campaigns. Learn why Facebook still needs to be the medium to use...
Speaker
Marisa Hoff

Director of Operations
Stevenson Consulting
Speaker

Session details

The first 90 days of a membership are the most crucial. Holding a member's hand during this time period dramatically increases the chance that the member not only remains a long-term member but also achieves their health and fitness goals. Onboarding is the process of helping new members get properly started in a health...
Speaker
Chris Stevenson

Owner
Stevenson Consulting
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
Recovery is one of the top trends in the industry.  Understand why and what recovery means.  Explore how can clubs and trainers can capitalize on recovery.  Learn how to select the right recovery services for you and your club.
Speakers
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Brian Lyons MS, CSCS, NSCA-CPT

Performance Specialist
The Movement Guild
Speaker

Session details


Wednesday, October 09
11:45 AM - 12:45 PM
  • Room:   Lake Michigan
  • Session Number:   F03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
In 2019 its dangerous to be a fitness club sheep. Don’t follow the herd, be "different". Revisit how you think about fitness programming and take away a ready to go formula for designing a magnetic multi-level system for your club. Understand the 30 secret weapons and match winning strategies UK operators are...
Speaker
Duncan Green

Managing Consultant
Momentum Business Development
Speaker

Session details

1.      This session will explore what makes food functional beyond mere nutrition and how a functional food program can help members live a healthier life, mitigating disease risks, treating disease states, advancing fitness goals, all with simple shifts in grocery and restaurant decision making. We will discuss how...
Speakers
Daniel Lynch

President, VisionBridge
Chairman of the Examiner Sub-Committee for the MFA Certification Committee.
Speaker

Adam Southam

Founder/Chairman
MyFormulary
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
It is important for club operators to understand their membership lifecycle funnel so that they are able to proactively identify and address any gaps that could be costing their club valuable revenue. Jeff VanDixhorn, Club Automation CRO and club owner, explains the 4 steps of the Membership Lifecycle Funnel and how to make sure your club...
Speaker
Jeff VanDixhorn

Chief Revenue Officer
Club Automation, CSI Spectrum
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
Most clubs and studios have a love/hate relationship with the idea of using technology platforms as a sales and marketing strategy. Have lunch with us to learn about the evolution of platform fitness and how human resource and benefits managers are evaluating fitness benefit options when it's time for a...
Speaker
Merideth Harrington

Head of Sales & Business Development
Zeamo
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
Traditional personal training businesses are limited by the number of hours that trainers can spend in the gym with clients. Online training can feel overwhelming – especially to trainers without tech skills or extra hours in their schedule to develop a new segment of their business. Learn how to offer...
Speaker
Greg McCoy

Owner
[Hidden Gym]
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
Discover how building partnerships with aggregators, technology companies, and like-minded brands can create value for your club or studio. 
Speaker
Will Sebern

Director, Partner Development
ClassPass
Speaker

Session details

We live in a world of short attention spans, trendy 21-day challenges, and insta-famous fitness experts. New fitness concepts are popping up daily and it’s become more difficult than ever to keep members happy, loyal, and coming back. So how do fitness businesses like yours attract and retain enough members...
Speaker
Katie Bossie

Sr. Business Manager
Listen360
Speaker

Session details


Wednesday, October 09
1:00 PM - 2:00 PM
Having a strong company brand is key to driving customers to your business. Additionally, the greater the connection to your branding, the better chance a customer will buy from you again. Creating this loyal following of customers can ensure continued success and help drive sales of your company’s products and...
Speaker
Richard Wenner

CEO Toolbox Industries, Owner of FitBiz Toolbox & Co-Owner ofRIEL Fitness Education (In development)
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
We will define recovery and discuss why it is so important to address it from a 24/7 perspective. We will review current strategies for optimizing it with a focus on CBD and how it fits into the overall approach. This will include a brief overview of the regulatory landscape and...
Speaker
Susan Hewlings, PhD, RD

Director of Scientific Affairs
Nutrasource
Speaker

Session details

This session will cover ACAC's experiences developing referral programs that have served over 50,000 enrollees since inception, creating meaningful medical partnerships, third-party reimbursement strategies, and technology solutions.
Speaker
Chris Craytor

President & COO
ACAC Fitness & Wellness Centers
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
Living with intention and purpose is a choice that profoundly impacts our own world experience, as well as those around us. Influence is inevitable and day-to-day interactions with others shape perspectives, habits, and even lifestyles. Choosing to lead and serve to the best of our abilities at work, at home, and in...
Speaker
Brent Darden

CEO
Brent Darden Consulting and REX Roundtables
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
Being ingenious about fitness programming will impact your club’s bottom line. Learn how to generate ideas and transform them into successful programs that will elevate new membership, member engagement, and retention year after year. Learn the phases of successful programming: Conception Phase (openness and thought showering) Planning Phase (put the...
Speakers
Marcela Todd

Senior General Manager, Motorola Wellness Center Plantation Florida
Active Wellness
Speaker

Anna Valenti

Fitness Manager
Active Wellness
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
Every day more and more articles are written on how to attract millennials to your gym. It is better, however, to have balanced approach to attract both boomers and millennials. This presentation shares the insights of a millennial and a boomer about the specific needs and desires of the respective...
Speaker
Salvatore Pellegrino

Senior Manager Strategic Accounts
Precor
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
For a long time, fitness and nutrition coaching have been the bread and butter of fitness clubs. And while still pillars of programming, new trends in technology are leading members to search for a more comprehensive approach to healthy living.   As scientific findings continue to support the use of multifaceted training...
Speaker
Sharad Mohan

CEO
Trainerize
Speaker

Session details


Wednesday, October 09
2:30 PM - 3:30 PM
  • Room:   Lake Erie
  • Session Number:   E05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
The mission of the personal trainer is not simply to train but to build rapport and to positively affect all components of a client’s life whether in or out of the gym. If you're only making an impact on your clients when they are at the club, then you are missing a key area...
Speaker
Dayton McPherson, BA, CES

Fitness Director & SGT Coordinator
Healthtrax
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
Companies of all sizes are working diligently to develop and cultivate communities around their individual brands. While health clubs are better positioned than other brands and products to create strong communities, many are still missing the mark. Event marketing is one of the most dynamic and effective ways to maximize...
Speaker
Greg McCoy

Owner
[Hidden Gym]
Speaker

Session details

Successful models of building the continuum of care between the condition-specific protocols delivered by medical providers and the general well-being of an employee population are finally starting to materialize. In this session, we will transcend the hypothetical and instead examine what is actually working in practice through case studies. The...
Speaker
Mike Rucker, PhD

Vice President of Technology
Active Wellness
Speaker

Session details

Mainstream gyms struggle to retain more than 60% of members annually. The biggest key to reducing attrition is member usage. The magic number is eight visits. This presentation will demonstrate a step-by-step approach that puts fitness centers in the best position to enable members use the facility more often.
Speaker
Jason Linse

Fitness Business Coach
TAZ Training
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
Welcome to the eternally evolving world of Group Fitness: where “fun” is in constant motion. Stale programming equals stale membership, so let’s discuss creative ways to keep your programming fresh and current! How valuable is your staff? “Winners vs Warriors” is a strategy I’ve created to assist in building a...
Speaker
Dori Nugent

Membership Director
Club La Maison Health and Fitness Club
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
Even the best laid plans don’t always work. Many businesses fail because they don’t have a solid back-up plan on deck. Whether you are just opening, in the middle of a rebrand or want to keep up with the constantly changing industry, predicting issues before they arise is crucial to...
Speaker
Crystal Reynolds

Owner/Operator
43 Degrees North Athletic Club
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
As the world evolves, so do the challenges that the fitness industry faces. In this session, we’ll share some of the top challenges or threats to the industry, why it’s important to be aware of these challenges and some ways to ensure these threats don’t hurt your business. Some of...
Speaker
Pamela Kufahl

Director of Content and Engagement
Club Industry
Moderator

Session details


Wednesday, October 09
3:45 PM - 4:45 PM
  • Room:   Salon A1
  • Session Number:   A06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
All clubs should have a customer experience initiative.  But do you know what one actually looks like? There are 6 elements that make up excellence for a CX initiative that has real financial impact.  You will learn: 1. How to use the 6 Imperatives as a framework for ensuring your CX...
Speaker
Blair McHaney

CEO
MXM
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
Changes in the economy affect both the demand for fitness services, as unemployment, wages, the costs of other goods and services and therefore the level of disposable income vary, as well as their supply, via the wages we pay our staff, and how financial markets and bank lending practices permit...
Speaker
Matthew Roberts

Owner, The Kernmantle Group, LLC
President, Vertical Adventures Ohio, Inc
Speaker

Session details

Although the health benefits of regular exercise are well-known, for most people, motivating oneself to complete scheduled workouts remains a major challenge. As more health care professionals are encouraging active lifestyles, it’s important to identify the most effective approaches that build value for regular physical activity. Research indicates that the...
Speaker
Dr.  Karlie Intlekofer

Global Wellness Researcher
Johnson Health & Wellness
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
The need to increase revenue outside of club membership has become increasingly important.  Your programming can help grow revenue, increase referrals and raise retention.  Although we may have great ideas for programs, we don’t always execute the launch properly thus never reaching their full potential. The key component in effective...
Speaker
Marisa Hoff

Director of Operations
Stevenson Consulting
Speaker

Session details

Owners and managers are faced daily with decisions, and it is not that hard to imagine that it is often the bigger and more costly decisions that take over the focus. "Smaller” items or touches often do not seam as important - or are not even thought of. This presentation...
Speaker
Mia Smith

Fitness Industry Professional
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
Club Industry's Anthony Dominic moderates a panel discussion with multiple industry professionals about the future of personal training. Topics include career-path viability, the evolving influence of technology and whether or not group exercise fatigue is a myth or reality.
Speakers
Anthony Dominic

Content Producer
Club Industry
Moderator

Greg McCoy

Owner
[Hidden Gym]
Panelist

Michelle Blakely

Founder & Owner
See Jake and Jane Train
Speaker

Dayton McPherson, BA, CES

Fitness Director & SGT Coordinator
Healthtrax
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
The way consumers interact with the companies they buy from has changed dramatically in recent years. This sessions digs into how that has affected Health Club Sales and how we can evolve to take advantage of these opportunities.
Speaker
Scott Gillespie

President, Principal Consultant
Saco Sport & Fitness, Gillespie Club Services
Speaker

Session details


Wednesday, October 09
5:15 PM - 7:00 PM
  • Room:   Normandie Lounge
  • Session Number:   WR1
  • Wednesday, October 09, 5:15 PM - 7:00 PM
The Club Industry Show Welcome Reception is the perfect venue for you to gather with old friends and meet new colleagues you can add to your inner circle. Enjoy amazing food, drinks and company as we kick off the 33rd Annual Club Industry Show.

Session details


Thursday, October 10
8:00 AM - 8:45 AM
  • Room:   Grand Ballroom
  • Session Number:   CCB
  • Thursday, October 10, 8:00 AM - 8:45 AM
Join us before the keynote presentation Thursday morning for an array of tasty food, networking and fuel to kick off a full day of education, the trade show and networking! This free breakfast is open to all attendees and exhibitors who are registered for the Club Industry Show

Session details


Thursday, October 10
8:00 AM - 5:00 PM
The Healthcare & Fitness Integration Track & Summit, produced by the Club Industry Show, provides educational content highlighting the growing opportunity in partnership between the healthcare and health club industries.This first-of-its-kind event will host expert speakers from both industries. Through this partnership, physicians can serve their patients more effectively through referrals...
Speakers
Ronald T Ackermann, MD, MPH, FACP

Senior Associate Dean for Public Health; Director, Institute for Public Health and Medicine; Director, Center of Diabetes and Metabolism
Northwestern University
Speaker

Yolanda Becker, MD, FACS, FAST

Professor of Surgery, Director of Kidney and Pancreas Transplant, Department of Surgery
The University of Chicago Medicine
Speaker

JR Burgess

CEO, Rejuv Medical;
Founder, HealthOvators
Speaker

Andrea K. Busby, Ph.D.

Licensed Clinical Psychologist
Michigan Avenue Neuropsychologists
Speaker

Jillian Cohen

CEO & Co-Founder
Virtual Health Partners
Speaker

Anupam Goel, MD, MBA

Chief Health Information Officer
UnitedHealthcare Clinical Services
Speaker

James J. Herdegen, MD

Associate Professor of Medicine, Medical Director, RUSH Sleep Center Section Director of Sleep Medicine
RUSH University Medical Center
Speaker

Sherwin S.W. Ho, MD

Professor of Orthopedic Surgery and Rehabilitation Medicine; Director of Sports Medicine Fellowship Program
The University of Chicago Medicine
Speaker

Will Hsu, MD

Chief Medical Officer
L-Nutra
Speaker

Silvana Pannain, MD

Associate Professor of Medicine, Endocrinology, Diabetes and Metabolism; Director of Chicago Weight
University of Chicago
Speaker

Dr.   Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Emcee

Session details


Thursday, October 10
8:45 AM - 10:00 AM
  • Room:   Grand Ballroom
  • Session Number:   KN
  • Thursday, October 10, 8:45 AM - 10:00 AM
Scott Dikkers, co-founder of satirical site The Onion, will share insights on how to rally employees around your vision and develop a fan base without spending a lot of money. In Dikkers' keynote, he will reveal how being committed to a unique vision, embracing your company’s values and principles, and standing...
Speaker
Scott Dikkers

Founder
The Onion
Keynote

Session details


Thursday, October 10
10:30 AM - 11:30 AM
  • Room:   Salon A3
  • Session Number:   D07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
Learn "who" really does the buying Match your sales force to your member life cycle Discover your end sales solution Lead to really motivate your sales people
Speaker
Amanda Konigsberg

General Manager
Active Wellness
Speaker

Session details

Building positive relationships will ignite energy, creativity, and excitement about your work. Learn simple strategies that you can use immediately to make a powerful impact on your character to help you become an inspirational leader and have positive interactions with others.
Speaker
Kristi Farmer

Owner
Intensiti
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
Corporate wellness is the fastest growing sector in the fitness industry, and opportunity is everywhere. A major aspect of corporate wellness programs is putting in place systems to reward healthy behaviors, such as increasing employees’ physical activity levels by offering onsite fitness classes, promoting healthy eating by offering nutrition classes...
Speaker
Greg Justice

Owner of AYC Health & Fitness, and CEO of National Corporate Fitness Institute
AYC Health & Fitness
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
This presentation will provide club owners and managers with the tools they need to decipher the technology that will help their business by first teaching how to identify their pain and goals.
Speaker
Dean Giamundo

Director of Sales
Jonas Fitness
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
Speakers
Salvatore Pellegrino

Senior Manager Strategic Accounts
Precor
Moderator

Michelle Blakely

Founder & Owner
See Jake and Jane Train
Panelist

Mr  Mark Koester

Director of Fitness with Active Wellness
Panelist

Hannah Stael von Holstein

Vice President of Sales and Marketing
Discover Strength
Panelist

Session details

  • Room:   Salon A1
  • Session Number:   A07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
Many organizations have recognized the need for a more diverse workforce, and are striving to create a culture that allows people of all backgrounds to thrive and succeed. While most organizations have established talent goals to ensure that they attract and retain employees who represent diverse groups, many fall short...
Speaker
Melanie Munoz

Strategic Partnerships Manager
Diversity and Inclusion Consultant, The Kaleidoscope Group
Speaker

Session details


Thursday, October 10
11:45 AM - 12:45 PM
  • Room:   Lake Erie
  • Session Number:   E08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
In this presentation I will cover the individual marketplace awareness, how to market to the largest segment of the population that is desperately searching for your services and how to attract as many qualified clients into your business as possible.  I'll dive in deeper into how to come up with...
Speaker
Timothy Lyons

Founder & CEO
Pro Fit Marketing Solutions
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
You don't just want to be another ordinary gym on the block; you want your gym to stand out amongst the crowd. I'll show you how to achieve that. As gym owners our job is to keep the doors open. To do that, we need to attract new members every...
Speaker
Jose Avina II

CEO
Sacramento Eco Fitness
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
Every fitness operator has competitors. The key is finding a marketing and sales strategy that makes others in your market irrelevant. For most people, this is easier said than done--unless you know the strategy. In this seminar, Casey Conrad will outline for you the exact approach she has taken to create differentiation and attract...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
Great leaders move people and businesses forward.  Explore product and program leadership.  Optimizing performance requires leaders to examine the user experience, enhance their business skills and plan for future.  Business skills and understanding the details are essential to drive everything forward.   
Speakers
Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Jeff Skeen

CEO
Results Redefined
Speaker

Session details

This 60 minute roundtable is a facilitated discussion revolving around one of the most important topics in the fitness industry, member retention. This interactive session will give participants the opportunity to ask questions as well as share practices that they have found to be effective.  Attendees will leave with new ideas as well as the...
Speakers
Marisa Hoff

Director of Operations
Stevenson Consulting
Discussion Leader

Chris Stevenson

Owner
Stevenson Consulting
Discussion Leader

Session details

  • Room:   Lake Michigan
  • Session Number:   F08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
Stay ahead of trends with in-house education. Hosting continuing education at your facility is a win for your members, fitness team and your community. It's cost effective and sets you apart because of your investment in offering training on cutting edge programs, science and new technology to your people. Attendees...
Speaker
Irene Lewis-McCormick, MS, CSCS

Senior Director of Fitness Education
Orangetheory Fitness
Speaker

Session details


Thursday, October 10
1:45 PM - 2:45 PM
  • Room:   Lake Erie
  • Session Number:   E09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
This session will incorporate the basics on the latest nutrition research, trends and fads such as carb cycling, intermittent fasting, ketosis, and other fad diet plans.  What can a fitness professional provide in the way of nutritional guidance and still stay within the scope of practice? We will also debunk...
Speaker
Melissa Layne

Assistant Professor, Kinesiology
University of North Georgia
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
While most fitness and wellness brands have mastered the basics, the vast potential of social media goes largely ignored. In truth, there is much more to this marketing tool than meets the eye. This session will cover innovative social media strategies that can: help instructors build an online following and...
Speaker
Austin Smith

Director of Enterprise Accounts at UPshow
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
This presentation is designed to not only bring awareness to this health crisis, but also to provide current data as well real-life solutions on how to take action, reduce risk, and begin understanding how to prevent drownings.
Speakers
Rick Kauffman

Founder
Save 185K LLC, The Kels Group/The Drowning Warriors Podcast
Speaker

Wesley King

Owner/Founder of Wesley King Consulting, llc.
Wesley King Consulting LLC, RippleAffect.co
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
This entertaining presentation examines the fitness fads, exercise trends, as well as common threads in society that will drive our health and wellness businesses to success in the year to come. Customer experience, programming options and technological advancements are put under a microscope of best practices. To unlock our potential,...
Speaker
Sara Kooperman

Owner
SCW Fitness Education
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
Learning objectives:  1. Understand the challenges facing each sector of the global fitness industry. 2. Understand the most powerful solutions to these. 3. Identify the biggest opportunities available to clubs today. 4. Overview long term history of the fitness industry. 5. Identify long term success factors.
Speaker
Phillip Mills

Founder & Executive Director
Les Mills International
Speaker

Session details

Find out how you provide world-class service at your health club. By attending this session, you will: 1. Learn that SERVICE differentiation is key to service victories 2. Understand the importance of net promoter score (NPS) and its impact on loyalty and retention. 3. Determine the keys to executing world class service. 4. Avoid the...
Speaker
Frank Ancharski, M.S.

Chief Operating Officer
American Family Fitness
Speaker

Session details


Thursday, October 10
3:00 PM - 4:00 PM
It is a marketing truism that it costs four times as much money to acquire a new customer as retain an old one. No where is that more true than the fitness industry, where the pursuit of new members is an expensive and never-ending treadmill. In this panel discussion, you...
Speakers
Chris Stevenson

Owner
Stevenson Consulting
Moderator

Travis Helm

President & CEO
Solution One Partners
Panelist

Sunil Saha

CEO
Perkville
Panelist

Session details

  • Room:   Salon A4
  • Session Number:   C10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
Learn the hottest fitness industry trends from ClubIntel’s recent study on operator’s adoption of over 100 practices. ClubIntel’s study tracks behaviors of approximately 1400 operators representing 19,000+ facilities worldwide to expose the trends impacting today’s business environment. This session can directly impact how you plan for your club’s future.
Speaker
Mark Williamson

Co-founder and Principal
ClubIntel
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
How to make memorable moments part of your team's everyday culture How we practice this at Gainesville Health & Fitness.  How other clubs and companies practice this.  Other examples from the Ritz and Disney  How celebrating those moments raises the bar for everything else
Speakers
Adrian Antigua

Regional Manager
Gainesville Health and Fitness Club
Speaker

Joe Cirulli

Founder
Gainesville Health & Fitness Center
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
margin-bottom:0in;margin-left:1.5in;margin-bottom:.0001pt"> Learn how to decide what youth classes to offer and when. Explore class ideas and curriculum based on your clubs demographics  Retain customers for your new programming. Train your instructors to work with youth. Get instructor buy-in to generate more revenue to the bottom line. margin-bottom:0in;margin-left:1.5in;margin-bottom:.0001pt">
Speaker
Amanda Sinkler

Executive Youth Director
Newtown Athletic Club
Speaker

Session details

  • Room:   Lake Erie
  • Session Number:   E10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
Hundreds of interviews inform this discussion. Increase income, improve retention of existing personal training clients and ensure the rate of quality leads by understanding the power of revenue, retention and referrals. Real solutions and practical take-a-ways are paramount. Capitalize on simple business insights to improve your balance sheet, compensate...
Speaker
Michelle Blakely

Founder & Owner
See Jake and Jane Train
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
The fitness industry is hypercompetitive with almost every market saturated with dozens of facilities. If you have a low-priced club in your market and your sales are suffering, then this seminar is for you. Some of the many things participants will learn include:   • The reasons why every fitness salesperson should...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details


Thursday, October 10
4:00 PM - 5:30 PM
  • Room:   Salon C,D
  • Session Number:   SFHH
  • Thursday, October 10, 4:00 PM - 5:30 PM
Join us on the tradeshow floor for an afternoon happy hour where you can mix, mingle and network while imbibing in a few drinks and refreshments.

Session details


Thursday, October 10
8:30 PM - 10:00 PM
  • Room:   Normandie Lounge
  • Thursday, October 10, 8:30 PM - 10:00 PM
Socialize and network with friends, colleagues, new faces and industry veterans while you enjoy an evening of shared laughter, decadent desserts and all-around fun!

Session details


Friday, October 11
6:30 AM - 7:15 AM
  • Room:   Lobby Level, Great Hall Foyer
  • Session Number:   5K2
  • Friday, October 11, 6:30 AM - 7:15 AM
Get up and get your blood pumping during the Sisterhood Stride 5K Run/Walk at the Club Industry Show. Ladies and gentlemen (this isn’t just for the ladies) tie up those running shoes and join us for an early morning run/walk along the edge of Lake Michigan.

Session details


Friday, October 11
8:00 AM - 4:00 PM
The Healthcare & Fitness Integration Track & Summit, produced by the Club Industry Show, provides educational content highlighting the growing opportunity in partnership between the healthcare and health club industries.This first-of-its-kind event will host expert speakers from both industries. Through this partnership, physicians can serve their patients more effectively through referrals...
Speakers
Chris Craytor

President & COO
ACAC Fitness & Wellness Centers
Panelist

Jeff Skeen

CEO
Results Redefined
Panelist

Mike Alpert

President/CEO
The Claremont Club
Speaker

Jessica Clague DeHart, PhD, MPH

Visiting Professor, Department of Medical Oncology, City of Hope
Assistant Professor, School of Community and Global Health, Claremont Graduate University
Speaker

Vaishali Geib, MD

Medical Director of Quality and Population Health, Privia Health
Chief Medical Officer, ReShapeMD
Speaker

Silvana Pannain, MD

Associate Professor of Medicine, Endocrinology, Diabetes and Metabolism; Director of Chicago Weight
University of Chicago
Speaker

Doug Ribley

Senior Vice President, Health & Wellness Services
Cleveland Clinic Akron General
Speaker

Scott W. Schimpke, MD

Assistant Professor of Surgery, Associate Academic Director for Simulation, Division of Bariatric and Minimally Invasive Surgery
RUSH University Medical Center
Speaker

Melissa Tracy, MD, FACC, FASE

Associate Professor of Medicine, Vice Chief, Program Development, System Wide Director of Cardiac Rehabilitation, RUSH University Medical Center
Medical Director of Cardiology at Oak Brook
Speaker

Dr.   Kevin Steele Ph.D.

President
PTA Global, PTontheNet
Emcee

Session details


Friday, October 11
8:30 AM - 9:30 AM
  • Room:   Salon A4
  • Session Number:   C11
  • Friday, October 11, 8:30 AM - 9:30 AM
  • Tracks:  
Technology trends in the fitness industry are ever-evolving, and business owners are asking themselves, “how they can leverage such technology to make their investments more profitable?” The emergence of AI, Machine Learning, IOT and business intelligence tools allow gym owners and their executive management team to gather meaningful data to make...
Speakers
Shannon Anderson

President, Global Client Engagement
CielolT LLC
Speaker

Imre Szenttornyay

Founder & Chief Revenue Officer
CielolT, LLC
Speaker

Session details

Boutique and studio-style health clubs offer a level of service and resulting higher retention rates that cannot be offered by their big box competitors. Or can it? Discover what makes them successful and how the same mentality can be implemented within your facility.
Speaker
Phil Rogers, CSCS

Club Director
Germantown Athletic Club
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F11
  • Friday, October 11, 8:30 AM - 9:30 AM
  • Tracks:  
For the first time in history there are five generations alive and productive at the same time. How you best serve, motivate and retain clients with very different needs, desires and backgrounds can make or break your business. Learn how to bridge the generational gap and create empowering programs
Speaker
Mike Rickett

Fitness Professional, MS, CSCS*D, CSPS*D, RCPT*E
Consultant
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D11
  • Friday, October 11, 8:30 AM - 9:30 AM
  • Tracks:  
If you are spending time or money on Facebook, Instagram, YouTube, paid search email or other channels where you include your business web address, Google Analytics can show you if you are getting an ROI. This workshop will provide an overview to the GA platform and highlight useful dashboards you...
Speaker
Merrill Richmond

Marketing Executive
Bravo Fit
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A11
  • Friday, October 11, 8:30 AM - 9:30 AM
  • Tracks:  
With employment rates hitting all-time lows in recent years it’s more important than ever for organizations to have a strategy retain their top talent.  This session will focus on strategies to attract up and coming talent and groom leaders from within the organization. We will also look at emerging trends...
Speakers
Bill McBride

Co-Founder, President & CEO; President & CEO
Active Wellness; BMC3
Speaker

Michele Wong

Vice President of Operations
Active Wellness
Speaker

Session details


Friday, October 11
8:30 AM - 5:00 PM
  • Room:   Lake Erie
  • Session Number:   PFP
  • Friday, October 11, 8:30 AM - 5:00 PM
Impact & Influence Expand your opportunities in fitness as a speaker or author Co-located with Club Industry Show $199 What’s included: • Networking breakfast (light food, coffee included)  • Impact & Influence Action Plan workbook  • Network and connect with a leading publisher, industry editor & speaker, fitness PR specialist, and like-minded colleagues  • Access to exclusive bonuses...
Speakers
Lindsay Vastola

Editor
Personal Fitness Professional (PFP) Magazine
Emcee

Greg Justice

Owner of AYC Health & Fitness, and CEO of National Corporate Fitness Institute
AYC Health & Fitness
Workshop Leader

Lisa Simone Richards

Publicity Coach
Workshop Leader

Session details


Friday, October 11
9:45 AM - 10:45 AM
  • Room:   Lake Michigan
  • Session Number:   F12
  • Friday, October 11, 9:45 AM - 10:45 AM
  • Tracks:  
Learn how to create member centric, results-driven boutiques within the walls of your current space in this interactive presentation. Attendees will leave with clear, actionable steps to deliver community-based specialization to meet the needs of new and existing members all under one roof.
Speaker
Crystal Reynolds

Owner/Operator
43 Degrees North Athletic Club
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A12
  • Friday, October 11, 9:45 AM - 10:45 AM
  • Tracks:  
Define 9 Box Management and how to use it with your team. Share and discuss tools that you can use to assess your organizational structure, who your key players are and how to get them ready to take on their next role.  Learn the importance of talent management including deciphering top performers...
Speaker
Kate Golden

Director of Health & Wellness Operations
Newtown Athletic Club
Speaker

Session details

This active work session will give immediate tools for participants to analyze and evaluate their current technology used for member engagement. Practical goal setting and measurement to achieve goals for member engagement will be discussed. We will review available technologies to better engage members. Operational strategies to execute on member...
Speaker
Dr.  Kerri O'Brien, Ed.D, MBA, CSCS

Consultant
Bottom Line Weight Loss
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C12
  • Friday, October 11, 9:45 AM - 10:45 AM
  • Tracks:  
Join Jeff VanDixhorn, club owner and CRO of Club Automation, as he discusses best practices for leveraging automated sales support. These strategies enable health club owners to take a holistic approach to the member journey, from nurturing prospects and engaging current members to re-establishing lost relationships.
Speaker
Jeff VanDixhorn

Chief Revenue Officer
Club Automation, CSI Spectrum
Speaker

Session details

  • Room:   Salon A3
  • Session Number:   D12
  • Friday, October 11, 9:45 AM - 10:45 AM
  • Tracks:  
The 55+ population continues to be one of the most overlooked, undervalued markets in the health club business. Social media presence, interactive blogs and digital communities are great to reach the Gen X’ers and Millennials, but the Baby Boomers (the 55+ demographic who often have more time and money) need...
Speaker
Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details


Friday, October 11
11:00 AM - 12:00 PM
  • Room:   Salon A3
  • Session Number:   D13
  • Friday, October 11, 11:00 AM - 12:00 PM
  • Tracks:  
Few fitness club owners are aware of the strength of their brand presence within the marketplace and how it’s performing among core target audience. However, a strong brand is critical for sales and marketing efforts to work, and the club as a whole to thrive. With this workshop, discover the...
Speaker
Mark Williamson

Co-founder and Principal
ClubIntel
Speaker

Session details

This session is based on developing and mastering a set of guidelines and practices that will help you retain your clients longer and grow your business. It will cover strategies about how to manage and set expectations with a new client. Everything from scheduling, communications, tracking data and learning how...
Speakers
Bryant Sharifi

Co-Founder
Perform for Life
Speaker

Justine Sharifi

Co-Founder
Perform for Life LLC
Speaker

Session details

  • Room:   Lake Michigan
  • Session Number:   F13
  • Friday, October 11, 11:00 AM - 12:00 PM
  • Tracks:  
In this session we discuss how to design quality HIIT programming and how to implement these workouts as a revenue generating tool in your facility. As Head of Research for a global fitness company, Bryce Hastings has been heavily involved in creating and testing HIIT programming for over six years. The...
Speaker
Bryce Hastings

Head of Research
Les Mills
Speaker

Session details

  • Room:   Salon A1
  • Session Number:   A13
  • Friday, October 11, 11:00 AM - 12:00 PM
  • Tracks:  
Recap of key track topics & take aways Words of advice for all operators Q&A on all things Leadership & Managment from some of the best & brightest Meet & Greet 
Speakers
Bill McBride

Co-Founder, President & CEO; President & CEO
Active Wellness; BMC3
Moderator

Kate Golden

Director of Health & Wellness Operations
Newtown Athletic Club
Panelist

Blair McHaney

CEO
MXM
Panelist

Jeff Skeen

CEO
Results Redefined
Panelist

Allison Flatley

CEO
Allison Flatley Consulting
Speaker

Session details

  • Room:   Salon A4
  • Session Number:   C13
  • Friday, October 11, 11:00 AM - 12:00 PM
  • Tracks:  
Independent gym owners in America are disappearing, and you, struggle to stay afloat. You are forced to lower your dues every year, and as if goes down, so does your revenue. What gym owners need, is a new, profitable, business model. That model is now here. There is an ever...
Speaker
Raj Gupta D.C.

Founder, SoulFocus
Owner, Focus Fitness
Speaker

Session details