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October 9-11, 2019

Hilton Chicago

Conference: October 9-11, 2019
Exhibit Hall: October 10-11, 2019

Select Criteria: Tracks = Sales & Marketing
Wednesday, October 09
9:00 AM - 10:00 AM
  • Room:   Salon A3
  • Session Number:   D01
  • Wednesday, October 09, 9:00 AM - 10:00 AM
  • Tracks:  
In the world of unlimited content, how do you get attention? You must create content that matter to your consumer. There are five ways to do this effectively. During this presentation I will share with you the five ways and show tactical examples to bolster your marketing messages.
Speaker
Hannah Stael von Holstein

Vice President of Sales and Marketing
Discover Strength
Speaker

Session details


Wednesday, October 09
10:30 AM - 11:30 AM
  • Room:   Salon A3
  • Session Number:   D02
  • Wednesday, October 09, 10:30 AM - 11:30 AM
  • Tracks:  
Traditional marketing methods aren’t yielding the results they once did.  Facebook can be a simple, yet cost-effective marketing tool. Although most of us know the importance of social media, few of us have the time to develop effective campaigns. Learn why Facebook still needs to be the medium to use...
Speaker
Marisa Hoff

Director of Operations
Stevenson Consulting
Speaker

Session details


Wednesday, October 09
11:45 AM - 12:45 PM
  • Room:   Salon A3
  • Session Number:   D03
  • Wednesday, October 09, 11:45 AM - 12:45 PM
  • Tracks:  
It is important for club operators to understand their membership lifecycle funnel so that they are able to proactively identify and address any gaps that could be costing their club valuable revenue. Jeff VanDixhorn, Club Automation CRO and club owner, explains the 4 steps of the Membership Lifecycle Funnel and how to make sure your club...
Speaker
Jeff VanDixhorn

Chief Revenue Officer
Club Automation, CSI Spectrum
Speaker

Session details


Wednesday, October 09
1:00 PM - 2:00 PM
  • Room:   Salon A3
  • Session Number:   D04
  • Wednesday, October 09, 1:00 PM - 2:00 PM
  • Tracks:  
Every day more and more articles are written on how to attract millennials to your gym. It is better, however, to have balanced approach to attract both boomers and millennials. This presentation shares the insights of a millennial and a boomer about the specific needs and desires of the respective...
Speaker
Salvatore Pellegrino

Senior Manager Strategic Accounts
Precor
Speaker

Session details


Wednesday, October 09
2:30 PM - 3:30 PM
  • Room:   Salon A3
  • Session Number:   D05
  • Wednesday, October 09, 2:30 PM - 3:30 PM
  • Tracks:  
Companies of all sizes are working diligently to develop and cultivate communities around their individual brands. While health clubs are better positioned than other brands and products to create strong communities, many are still missing the mark. Event marketing is one of the most dynamic and effective ways to maximize...
Speaker
Greg McCoy

Owner
[Hidden Gym]
Speaker

Session details


Wednesday, October 09
3:45 PM - 4:45 PM
  • Room:   Salon A3
  • Session Number:   D06
  • Wednesday, October 09, 3:45 PM - 4:45 PM
  • Tracks:  
The way consumers interact with the companies they buy from has changed dramatically in recent years. This sessions digs into how that has affected Health Club Sales and how we can evolve to take advantage of these opportunities.
Speaker
Scott Gillespie

President, Principal Consultant
Saco Sport & Fitness, Gillespie Club Services
Speaker

Session details


Thursday, October 10
10:30 AM - 11:30 AM
  • Room:   Salon A3
  • Session Number:   D07
  • Thursday, October 10, 10:30 AM - 11:30 AM
  • Tracks:  
Learn "who" really does the buying Match your sales force to your member life cycle Discover your end sales solution Lead to really motivate your sales people
Speaker
Amanda Konigsberg

General Manager
Active Wellness
Speaker

Session details


Thursday, October 10
11:45 AM - 12:45 PM
  • Room:   Salon A3
  • Session Number:   D08
  • Thursday, October 10, 11:45 AM - 12:45 PM
  • Tracks:  
Every fitness operator has competitors. The key is finding a marketing and sales strategy that makes others in your market irrelevant. For most people, this is easier said than done--unless you know the strategy. In this seminar, Casey Conrad will outline for you the exact approach she has taken to create differentiation and attract...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details


Thursday, October 10
1:45 PM - 2:45 PM
  • Room:   Salon A3
  • Session Number:   D09
  • Thursday, October 10, 1:45 PM - 2:45 PM
  • Tracks:  
While most fitness and wellness brands have mastered the basics, the vast potential of social media goes largely ignored. In truth, there is much more to this marketing tool than meets the eye. This session will cover innovative social media strategies that can: help instructors build an online following and...
Speaker
Austin Smith

Director of Enterprise Accounts at UPshow
Speaker

Session details


Thursday, October 10
3:00 PM - 4:00 PM
  • Room:   Salon A3
  • Session Number:   D10
  • Thursday, October 10, 3:00 PM - 4:00 PM
  • Tracks:  
The fitness industry is hypercompetitive with almost every market saturated with dozens of facilities. If you have a low-priced club in your market and your sales are suffering, then this seminar is for you. Some of the many things participants will learn include:   • The reasons why every fitness salesperson should...
Speaker
Casey Conrad

President
Communication Consultants
Speaker

Session details


Friday, October 11
8:30 AM - 9:30 AM
  • Room:   Salon A3
  • Session Number:   D11
  • Friday, October 11, 8:30 AM - 9:30 AM
  • Tracks:  
If you are spending time or money on Facebook, Instagram, YouTube, paid search email or other channels where you include your business web address, Google Analytics can show you if you are getting an ROI. This workshop will provide an overview to the GA platform and highlight useful dashboards you...
Speaker
Merrill Richmond

Marketing Executive
Bravo Fit
Speaker

Session details


Friday, October 11
9:45 AM - 10:45 AM
  • Room:   Salon A3
  • Session Number:   D12
  • Friday, October 11, 9:45 AM - 10:45 AM
  • Tracks:  
The 55+ population continues to be one of the most overlooked, undervalued markets in the health club business. Social media presence, interactive blogs and digital communities are great to reach the Gen X’ers and Millennials, but the Baby Boomers (the 55+ demographic who often have more time and money) need...
Speaker
Cosmo Wollan

Senior Executive
Synergy Cubed
Speaker

Session details


Friday, October 11
11:00 AM - 12:00 PM
  • Room:   Salon A3
  • Session Number:   D13
  • Friday, October 11, 11:00 AM - 12:00 PM
  • Tracks:  
Few fitness club owners are aware of the strength of their brand presence within the marketplace and how it’s performing among core target audience. However, a strong brand is critical for sales and marketing efforts to work, and the club as a whole to thrive. With this workshop, discover the...
Speaker
Mark Williamson

Co-founder and Principal
ClubIntel
Speaker

Session details